Success in Destination Marketing

EPIC is the Irish Emigration Museum in Dublin and it has used both digital and offline channels to become extremely adept at destination marketing, winning several awards along the way. Challenging the notion that museums are dreary rooms full of dusty artifacts, EPIC tells the story of Ireland's heritage using a goldmine of digital, immersive stories that become a content marketer's dream.  Aileesh Carew, CEO at EPIC (and a DMI graduate) joins ⁠Will Francis⁠⁠ to explore how ambient digital marketing has led to strong word-of-mouth promotion of the museum as a top European tourist destination of choice. ------------------ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠our website⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠.