Success is Knowing Your Market: Allister Worrall

I get talking with Allister Worrall who operates the family business, Worralls. With over 100 years in the distribution business. So what exactly is it like leading a premium distribution business like Worralls? How do they decide which products to launch and what is the relationship like with brands? Do you run a bike shop? Want to know the best ways a company like Worralls can support you? Or curious to know what makes a successful retail shop? What is Pedaling Podcast? Im John, I created Pedaling Podcast as a way to document the cycling stories as I cycle all the way from Auckland, New Zealand to London, United Kingdom. I became interested in the industry almost recently, when I spent a brief period working in Auckland’s oldest bike shop called T Whites. I mulled over this idea of collecting the stories, politics, business and social side of the cycling industry. I run everything either through the website, http://www.pedalingpodcast.com or via my Instagram https://www.instagram.com/pedalingpodcast If you have any feedback on my journey home, the show itself or recommend anyone I should speak to on the journey, follow the above links and get in touch.