Success, Misalignment, and the Way Back

Jodi Scott, founder of Green Goo, has the kind of story that sounds unreal on paper: building a plant-based first aid brand from her kitchen to national retail, selling the company, losing it in a federal investigation and spending 18 months buying it back.But this conversation isn’t really about the chaos or the scale. It’s about what happens when growth pulls you away from what’s true… and how you find your way back.We talk about redefining success, recognizing misalignment, building “mental fitness” (including a simple presence practice that changed everything), and the non-negotiables Jodi refuses to sacrifice the second time around. If you’ve been chasing “more” but craving something that actually feels sustainable, this episode is for you.