Successful Brand Building for Children’s Books | Elizabeth Retter

How does a children’s book character grow beyond the page and into a bigger brand? In this episode, I sit down with award-winning Elizabeth Retter, creator of the beloved Easton series, to talk about brand expansion, animation, stuffed toys, school visits, and the heart behind her mission.Elizabeth shares how Easton’s children's books grew into a plush toy, how she used AI to create animation, why consistency matters when creating author products, and how her work with rescue animals continues to shape her stories. We also talk about what authors really need to know about building a successful children’s book business — one rooted in connection, purpose, and long-term growth.If you’re a children’s author, self-published creator, educator, or parent, this episode is packed with insights on storytelling, business, and building a world readers connect with deeply.Website:https://elizabethretter.com/______________________________________________________LET’S STAY CONNECTED: https://linktr.ee/joannmdickinsonautho🌐 Visit my website: ⁠https://www.joannmdickinsonauthor.com⁠ For FREE downloads!📸 Instagram: ⁠https://www.instagram.com/joann.dickinson.author/ 📘 Facebook: ⁠https://www.facebook.com/JoAnnDickinsonAuthor/ 📺 YOUTUBE“Watch full episodes on YouTube and Subscribe” https://www.youtube.com/@JoAnnMDickinsonAuthor?sub_confirmation=1#ChildrensBooks #SelfPublishing #kidlit #brandbuilding