Successful Concept Development

Anywhere from 50-90% of new products and concepts fail, so your chances of failure are generally greater than your chances for success.  But, you can greatly increase the odds in your favor by following some basic fundamentals.   In this Foodservice Radio podcast, we talk with Martha Guidry, “The Concept Queen” and explore the key considerations around concept development and positioning – so that your next idea doesn’t become a statistic.   For the written story, visit www.foodserviceradio.net Visit Martha’s website at www.theriteconcept.com