Successful First-Ever Summit, But Some Conspicuous Absences

Introducing a new product — or in our case a new event — can be equal parts excitement and nerve-racking. We did the attendee survey and polling on the need and formula, we lined up key presenters and sought input for the themed roundtable discussions. But you never quite know how the customer is going to respond to a format altogether different than anything the’ve attended before. Until you take the plunge you never really know.