Successful Social Media at Low Cost

This episode of VLG discusses the challenges and strategies of local government in overcoming stigma and building a positive brand identity through social media.

Episode 54 of the Voices in Local Government podcast, hosted by Joe Supervielle, Michael Paulhus, titled "Successful Social Media at Low Cost" was published on October 29, 2024 and runs 39 minutes.

October 29, 2024 ·39m · Voices in Local Government

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Summary

This episode of VLG discusses the challenges and strategies of local government in overcoming stigma and building a positive brand identity through social media.

Episode Description

Guest Information

Michael Paulhus, town manager, Plainville, CT. LinkedIn

Topics

Crushing the Stigma of Local Government

Building a Brand for Local Government

Empowering a Creative Social Media Team

Engaging the Community Through Content

Measuring Success and Overcoming Negativity

Tools and Strategies for Effective Communication

The Role of Government Structure in Community Engagement

Resources

Self-Paced Online Course: Communicating with Elected Officials, Staff, and the Media

Free On-demand Webinar: Improving Trust and Transparency with Better Public Communications

See Plainville's social accounts in action:

LinkedIn, Instagram, and Facebook.

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