Successful Strategies for Marketing and Selling Into Science

from The Kula Ring · host Kula Partners

How is selling into science different than your typical B2B approach? In this episode of The Kula Ring, Jarett (Jay) Nickerson, VP of Sales and Marketing at C-Therm Technologies, discusses how they use problem-specific content and product-specific content for marketing and selling into science within different industries. He also describes the impact of the pandemic on how virtual demos are conducted.

Episode metadata supplied by the publisher feed · Published Aug 3, 2021

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Successful Strategies for Marketing and Selling Into Science

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