Successful Strategies for Marketing and Selling Into Science

from The Kula Ring · host Kula Partners

How is selling into science different than your typical B2B approach? In this episode of The Kula Ring, Jarett (Jay) Nickerson, VP of Sales and Marketing at C-Therm Technologies, discusses how they use problem-specific content and product-specific content for marketing and selling into science within different industries. He also describes the impact of the pandemic on how virtual demos are conducted.

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This episode is 31 minutes long.

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This episode was published on August 3, 2021.

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