Successfully Pitching at Conferences episode artwork

EPISODE · May 28, 2026 · 28 MIN

Successfully Pitching at Conferences

from The Shit No One Tells You About Writing · host Bianca Marais, Carly Watters and CeCe Lyra

Landing a book deal isn’t about one manuscript—it’s about persistence, growth, and strategy. In this week’s author interview, Emma White shares how writing three novels, facing nearly 90 rejections, and refining her craft led to her debut thriller deal. Her biggest lesson? Always be writing the next book while querying the current one. She breaks down how to nail a tight pitch (think: one minute, memorized, and compelling), why pacing and equal tension across timelines matters, and how most of the real magic happens in revisions—not the first draft.Note: CeCe Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Chime and use my code chime.com/TSNOTYAW for a great deal: https://www.chime.com* Check out Quince and use my code quince.com/tsnotyaw for a great deal: https://www.quince.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

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Successfully Pitching at Conferences

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This episode is 28 minutes long.

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This episode was published on May 28, 2026.

What is this episode about?

Landing a book deal isn’t about one manuscript—it’s about persistence, growth, and strategy. In this week’s author interview, Emma White shares how writing three novels, facing nearly 90 rejections, and refining her craft led to her debut thriller...

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