Succession Planning Ain't Easy. Caster Comm Founder Walks Us Through Hers.

Taking on a seemingly insurmountable challenge is nothing new to Kimberly Lancaster. Every step of her career journey has been marked by defying the odds. Now, the PR firm founder and decades-long leader of Caster Communications is taking on a new kind of challenge—her exit from the business she spent years building. The calculated, honest approach to transitioning into this next phase is a great lesson for any business owner.