Suchen und gefunden werden: Wie KI den Zugang zu Informationen verändert

from Digitales Management · host Prof. Dr. Stefan Detscher, Prof. Dr. Michael Hepp

Basierend auf dem Beitrag von Henning Schürig: Im Zeitalter der künstlichen Intelligenz (KI) verändert sich die Informationssuche grundlegend. Suchmaschinen verstehen Anfragen zunehmend kontextbasiert, während KI-Assistenten wie Chatbots dialogorientierte Sucherlebnisse schaffen. Gleichzeitig liefern Systeme immer häufiger direkte Antworten (Zero-Click), ohne dass Websites besucht werden. Für Unternehmen bedeutet dieser Wandel der Suche neue Herausforderungen im digitalen Gefundenwerden: Klassische Search Engine Optimization (SEO) muss um Answer Engine Optimization (AEO) ergänzt werden, damit man in KI-generierten Ergebnissen sichtbar bleibt. Der Beitrag zeigt, wie sich die Suche im KI-Zeitalter verändert und wie Unternehmen ihre Inhalte gezielt an die neue Suchära anpassen können. Ein Ausblick beleuchtet, wie sich die Rolle von Google möglicherweise ändert.

Episode metadata supplied by the publisher feed · Published Nov 24, 2025

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This episode was published on November 24, 2025.

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