SuckerPunch Gourmet CEO Alok Advani on Tenacity and Grit

Alok Advani, CEO of SuckerPunch Gourmet, makers of pickles done differently, a bolder Bloody Mary mix, functional pickle juice shots, and travel-size pickle chip pouches joins Enterprise Radio.Listen to host Eric Dye & guest Alok Advani discuss the following:* What's your background and how did you get involved with SuckerPunch Gourmet?* What is SuckerPunch Gourmet?* Why is tenacity and grit important in any business and how has focusing on that helped you throughout your career? What did you do differently?* How has it specifically helped SuckerPunch? In regards to tenacity and grit.* How does someone continue promoting tenacity and grit in and outside the workplace?Alok Advani is the CEO of SuckerPunch Gourmet, makers of pickles done differently, a bolder Bloody Mary mix, functional pickle juice shots, and travel-size pickle chip pouches. Since joining the company in 2019, Alok has focused on bringing SuckerPunch Gourmet front of shelf and top of mind for consumers. He expanded SuckerPunch’s presence from 4,000 to 14,000 stores nationwide, and led the launches of products in two new categories: Functional Hydration and Digestion Shots, and Pickle Pouch Snack Packs. Under his leadership, the company has experienced a 500% revenue growth, and breathed life into a sleepy category.Prior to SuckerPunch, Alok held roles in finance and brand management at a variety of CPG companies. During his tenure as Brand Manager at Conagra Brands as Brand Manager, he led the "emerging brands" acquisition portfolio, integrated the Frontera business across 100 SKUs in 12 categories, launched 22 new products across Ambient, Frozen, and Refrigerated categories, and added nearly $20MM in annual revenue. He also collaborated in the development of Michelob Ultra's first-ever Superbowl commercial during his time at Anheuser-Busch InBev.He holds an MBA from Indiana University’s Kelley School of Business and a Bachelor’s degree in economics from Northern Illinois University. In his free time, Alok mentors young CPG professionals, is active in the Chicagoland Food & Beverage community, and enjoys cooking and baking new recipes in his kitchen. He is an avid woodworker – and has even taught hand-tool classes at the Chicago School of Woodworking. He is a Chicago native and still resides in the greater Chicago area.Website: https://suckerpunchgourmet.comSocial Media Links:Facebook: https://facebook.com/SPGourmetInstagram: https://instagram.com/suckerpunchgourmetTwitter: https://twitter.com/sully_spgourmetPeople also listened to this: The Biggest Challenges Facing Business Leaders in the Coming Year