Sue Campbell - Being disruptive but sustainable

Sue Campbell, founder of Kind2 - an award-winning solid shampoo and conditioner - talks about leaving many years of secure corporate life behind in the pursuit of creating a sustainable product, as well as a brand that lives its values of kindness and good business practice. Show Notes: (00:14) Growing up in Australia, working in New Zealand, Hong Kong and the UK (2:33) Settling in the UK (3:25) More demand in the UK for sustainable products (3:38) What is Kind2? (5:02) The effect of awards on the business (6:32) What made you start your own business? (8:14) Leaving the security of the corporate world (10:50) Why shampoo bars? (13:23) Developing the product (15:32) Tips on being persistent and dealing with rejection (17:32) Creating a competitive brand (21:24) Outsourcing expertise that shares the same values (23:33) Convincing people to convert from 'normal shampoo' to shampoo bars (26:10) Dealing with the challenges of Covid (28:13) Subscription-based sales vs. through retailers (30:10) Sustainability as a marketing gimmick vs. sustainability as a true value (32:53) Five-year plan for Kind2 (34:30) 10-year plan for Kind2 (37:52) The importance of like-minded people (38:58) Everyday tips on for a more sustainable lifestyle