Sue Skinner: Creating products for quality sleep

We are back with Sue for episode 21! Listen as Steve and Sue chat about all things product - why they are all our own brand, the process of creating products, and why having the same values as our suppliers is vital! They talk to us about the products on the shop floor that have changed over the last 20 years and why having our own brands helps us get the customer the perfect bed for them.00:00 Intro01:40 Why our product ranges are different to 20 years ago06:45 All our products are built to facilitate quality sleep09:25 What Sue looks for in a product she is buying & 60 night trial13:42 How we meet different product needs14:20 Suppliers: How we work & what we look for 17:45 All our products are own brand - why?23:12 How we understand our customers25:15 Quickfire Questions 31:21 Tip of the Week32:30 Outro Hosted on Acast. See acast.com/privacy for more information.