Sue Willoughby, CEO of Willoughby Coaching episode artwork

EPISODE · Nov 11, 2025 · 43 MIN

Sue Willoughby, CEO of Willoughby Coaching

from powherfull inc startup stories

Raised tough, lived wild, and rebuilt from the ground up, Sue brings real talk, deep heart, and a no-fluff approach to personal transformation. Based outside Seattle with her horse Moose and two mini Dachshunds, she’s here to help you stop surviving and start showing up for your life. We hit it off instantly and one of the characteristics I love most about Sue is her detachment to outcome - TRY the thing, give it all you got and see where it takes you because there is ALWAYS something to gain. But you need an open mind and heart to receive it. This laid back and highly intentional approach is super bad-ass, it's like "Hey Life, Let's see what we can do shall we! Bring it!"She is empowered and built on self trust - that you will evolve no matter what happens. Which makes this episode grounding and expansive — a reminder that our entrepreneurial paths are rarely straight, but they’re always leading us somewhere deeper if we’re brave enough to follow.Sue’s story is such a beautiful reminder that our purpose often lives inside the things we’ve loved all along. From finding sanctuary with horses as a child to building a 60-year relationship with them through massage, training, and now Equus Coaching, Sue’s journey is all about healing, growth, and coming home to yourself.We talk about her growth in real estate, to coaching, to other “side hustle” experiments (yes, including a dog treat company!), and what it really takes to follow curiosity over comfort. Her work with horses invites women — especially those 40 and beyond — to live unapologetically, boldly, and with presence. Moose, her business partner, reads your energy and body language, showing Sue where you need a shift, a crack, a release. An incredibly powerful methodology for deep healing and transformation. If you have ever had a relationship with a horse, you will know what we mean. They are truly spiritual animals. “Our bodies hold every experience that we’ve ever had, that’s what the horses are seeing and feeling and becoming part of.”Another friendship born from the podcast ladies, where the seed has been planted to host a retreat together!!! See you there! Web: ⁠https://www.willoughbycoaching.com/⁠⁠Insta: ⁠⁠https://www.instagram.com/sue_willoughby/⁠⁠FB: ⁠⁠https://www.facebook.com/willoughbycoaching/⁠⁠LI: ⁠⁠https://www.linkedin.com/in/suewilloughby/YT: https://www.youtube.com/@SueWilloughbyPodcast: https://www.midlifebadasswomen.com/

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This episode was published on November 11, 2025.

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