Sugar Rush: The Sweetest Flavors & Formats for Today’s Treats

Finally! The Dishcourse is back, and getting sticky about a seriously sweet topic: dessert. Cali, Chef Cam, and Chef Renee sit down with Rick Petralia, Senior Director of Menu Strategy & Innovation at Freddy’s Frozen Custard & Steakburgers, to unpack one of the industry's most beloved (and fibbed about) dayparts: desserts. Did you know that while only 25% of consumers admit to eating a sweet dessert daily, over half report actually eating one in the last 24 hours? That data reveals a goldmine of complex consumer motivations...just saying. Even more interestingly, classic flavors like chocolate and vanilla are officially taking a backseat to unexpected new profiles.   Success means giving your guests what they secretly crave while boosting your menu's performance. Curious? Then this is a must-watch.