Suing Your Customers: A Winning Business Strategy?

The recording industry has a pricing problem. People do not want to pay $15-20 for a compact disc when they can download the same music for free over the Internet. The industry’s solution appears as novel as the technology that is giving it such headaches: launch hundreds of lawsuits against otherwise law-abiding consumers who download music. As G. Richard Shell a legal studies professor and author of a forthcoming book on competitive legal strategy notes this same tactic was tried 100 years ago against Henry Ford. It didn’t work then and it won’t work today. Hosted on Acast. See acast.com/privacy for more information.