Summarized: Understanding the Core Objectives of 'Martech Stack' Customers from a Jobs-to-be-Done Perspective

from Innovation Unpacked | Mike Boysen · host Mike Boysen

This podcast summarizes my second article in the Martech series I wrote in 2020 and talk about how to define markets better for innovation. Here’s the original article This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe

Episode metadata supplied by the publisher feed · Published Oct 6, 2024

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Summarized: Understanding the Core Objectives of 'Martech Stack' Customers from a Jobs-to-be-Done Perspective

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