Summary - A Note to Associations

Squash's challenge has never been passion — it has been infrastructure. ClubHub is building the compounding digital layer the sport has always needed, and three forces have converged to make this moment uniquely actionable: AI is production-ready, culture is hungry for purposeful community over algorithmic noise, and the 2028 Los Angeles Olympics will deliver the largest audience squash has ever had. The pipeline to receive that audience must be built before it arrives. This is an invitation to governing bodies not to evaluate a product, but to help build one — and the associations that engage now will shape what the sport's digital future becomes.