Summer Book Series, Episode 4: "Platform: The Art & Science of Personal Branding" by Cynthia Johnson

Cynthia Johnson, Founder of Bell+Ivy and Personal Branding Thought Leader, returns to the podcast with her first book, "Platform". You will learn why you have a personal brand now, whether you've cultivated it or not and why you need to nurture it. Regardless of your vocation, you can take Cynthia's Four Elements of a Personal Brand and apply it to your current role. You will hear Cynthia's thoughts on "Imposter Theory", why "Perception is Reality" and so much more. Cynthia is also very candid about when it's time to leave your current job. All that and more from this powerhouse who has been featured in Forbes, Entrepreneur, Success and other publications. This book is your go-to-guide for creating a personal brand and ultimately, success.