EPISODE · Jun 5, 2026 · 13 MIN
Summer Cultivation: Your Best Season for Major Gift Development
from Hey Fundraiser!
Mary makes the case for summer as the most strategic cultivation season of the year. She covers the summer small table strategy (the backyard dinner, the outdoor lunch, the informal gathering at a board member's home), the fall calendar booking strategy (book October visits now, while calendars are still open), and the specific summer actions that directly lead to Q4 gift closures.She also addresses the board's summer role — and why summer social gatherings are one of the most underutilized major gift tools in most organizations. 🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.More from Mary:📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.👩🏻💻 Momentum Training. My complete packaging + ask system, all in one place.💻 Connect with Mary PetersenWebsite: heyfundraiser.comYouTube: @heyfundraisersInstagram: @heyfundraiserLinkedIn: ...
What this episode covers
Mary makes the case for summer as the most strategic cultivation season of the year. She covers the summer small table strategy (the backyard dinner, the outdoor lunch, the informal gathering at a board member's home), the fall calendar booking strategy (book October visits now, while calendars are still open), and the specific summer actions that directly lead to Q4 gift closures. She also addresses the board's summer role — and why summer social gatherings are one of the most underutilized...
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Summer Cultivation: Your Best Season for Major Gift Development
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