EPISODE · Jun 24, 2026 · 18 MIN
Summer Marketing for Chiropractors: How One Clinic Hit 104 New Patients During the Summer Slump
from The Successful Chiro · host Noel Lloyd
In This Episode You'll Learn: Why the "summer slowdown" is largely a self-fulfilling prophecy Dr. Noel Lloyd's principle: "Record Keepers Are Record Breakers" The three biggest summer marketing mistakes chiropractors make How one clinic generated 104 new patients in a single summer month Why community outreach events outperform passive marketing during the summer How to successfully use farmers markets, city festivals, and community events The power of apartment pool parties, pizza nights, and wellness happy hours Why teacher appreciation and massage events create high-quality new patient opportunities The follow-up call strategy that can triple patient show-up rates How to create strategic partnerships with apartment managers and local businesses Why "If It Isn't Fun, You're Doing It Wrong" should be your summer marketing mantra Key Takeaway The patients haven't disappeared during the summer—their routines and gathering places have simply changed. The practices that continue to market, engage their communities, and follow up consistently are the ones that break records while everyone else waits for September. Resources Mentioned: Community Outreach Assistant (COA) programs MyoVision and SAM scanning technology Farmers Markets & Community Festivals Apartment Pool Parties & Wellness Events Teacher Appreciation Outreach Programs Ready to Grow Your Practice? Book a Free Strategy Call with Dr. George Birnbach Discover the biggest growth opportunities and bottlenecks in your practice. 👉 https://myfivestar.com/book-consultation/#book Attend Streamline, Scale, Succeed Join the Five Star Management team live in Chicago for two days of proven practice growth systems, associate development, leadership training, and scalable business strategies. 👉 https://myfivestar.com/events/streamline-scale-succeed-2/ Subscribe to The Successful Chiro Podcast Get weekly practice growth strategies, leadership insights, marketing systems, and chiropractic success principles delivered every week. About Five Star Management Five Star Management helps chiropractors build more profitable, scalable, and enjoyable practices through proven systems for leadership, marketing, associate development, team training, and patient retention. Note: This episode was created using AI-generated voices and is based on training content, coaching sessions, and educational materials developed by Dr. Noel Lloyd and the Five Star Management team.
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What this episode covers
Most chiropractors accept the summer slowdown as an unavoidable part of practice ownership—but what if it's actually a marketing problem, not a seasonal one? In this episode of The Successful Chiro Podcast's Chiropractic Deep Dive, we break down insights from a powerful masterclass led by Dr. Noel Lloyd on how chiropractors can generate record-breaking new patient numbers during June, July, and August. You'll learn why successful clinics refuse to surrender to the calendar, how community outreach events can become powerful patient-generating systems, and the simple follow-up strategy that can triple your event conversion rates. From apartment pool parties and farmers markets to teacher wellness events and strategic business partnerships, this episode reveals a practical blueprint for turning summer into one of your most profitable seasons of the year.
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Summer Marketing for Chiropractors: How One Clinic Hit 104 New Patients During the Summer Slump
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