Summer reading list: The Subversive Marketing Handbook

" Subversiveness is a way of changing the system. And I think what we're seeing right now is that all systems are changing." Entrepreneur and Startupfest founding partner Alistair Croll has co-authored a new book, Just Evil Enough: The Subversive Marketing Handbook. If you're wondering why your company is so bad with its go-to-market execution, or which rules need to be bent (or broken) to win in the attention economy, this book might shoot to the top of your summer reading list. Originally aired: Feb 02, 2025 The BetaKit Podcast is presented by The BetaKit Newsletter. Your inbox deserves better, and so do you. Stay informed on all things Canadian tech by signing up for The BetaKit Newsletter today.