Summer Reading to Enhance Your Exhibit Marketing - TSI11.9

During the warm, sunny summer months, it seems everyone is talking about great reads. And while that often may include an epic work of fiction or the latest thriller, why not include a title or two that can make you a better exhibit marketer? While some of these may be familiar to you because they’ve been bestsellers, the rest haven’t likely been on your “must-read” list. But they should be! Prefer to listen to this article? Just click on the play button at the bottom of this entry! Youtility by Jay Baer Baer starts with the basic premise that “Youtility