Summer Signup 2010

The best way to get money in Hollywood is to act like you don't need it.  That's the logic, I think, behind giving millionaire celebrities lots of cool, free swag just for announcing award nominees or showing up at a charity function. On the way home from some swank event, inside every expensive car gliding away from the port cochere – or whatever that's called, let's call it an awning, but an expensive one – there's the deafening sound of tissue paper being ripped apart, bags being emptied and turned out, as whoever is in the passenger seat – and, occasionally, the driver's seat, too – tears open the gift bag to find out how much free stuff they got...