EPISODE · Jun 16, 2026 · 9 MIN
Summerfest Soft Launch
Summerfest unofficially kicks off today as Garth Brooks will play two straight nights as sort of a ‘soft launch’ to the Big Gig. Joining us, President & CEO of Milwaukee World Festival Inc. Sarah Pancheri to talk about the new soft launch concept to kind of return to that weekday Summer concert.
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Summerfest Soft Launch
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