Summit 2014: Coding marketing: How I converted our dev team into marketers / Iris Shor

At Takipi we’ve decided that our main marketing strategy will rely on what we do best - coding. Rather than using advertising, SEO or presenting at conferences, we generate most of our traffic by content produced by our dev team. This includes different scripts we write and publish (such as what are the top libraries used on GitHub, the speed AWS Olympics) and building scripts to analyze and reverse engineer what’s working for other companies. In this talk I’ll present the best practices for developers (without any experience in marketing) to generate over 10K unique visitors for something you can write over the weekend. MP3