Summit 2014: Creative Thinking in KPI Definition / Danya Swartz

When it comes to startups - life and death are in the hands of the right KPI. How do you measure engagement when your main goal is to get the user to do as little as possible?  How do you benchmark retention when you ARE the phone? Mobile apps KPIs used to be pretty straight forward but as the market and technology evolved we have to get more creative and precise about our goals.  In my talk I will share with you the process and its interesting conclusions. What's under the hood of Everything.me KPIs And how can this affect other app owners? tag cloud: data, KPI, redshift, engagement, cohort, retention, funnel, android, launcher, contextual MP3