Summit Series 01: Natalie Alcantara - The Art and Soul of Story Telling

About Natalie Alcantara: She is a strategist, advisor, mentor, and a coach who inspires business leaders to be at their best. She has spent over 25 years propelling corporate clients to the forefront of their industries both as an internal team leader and through her own consultancy firm. Natalie has an unerring eye for impactful ideas that create real brand resonance. She is passionate about creating authentic connections that help businesses evolve and build brand affinity.  In this episode, Chabidaye and Natalie discuss: Stories as a communication tool Our neurochemical response to storiesThree stories that everyone can tell Making your audience feel something Key Takeaways: Stories have a universal appeal, it’s an effective tool of communication for everyone of all ages. Listening to a story releases a neurochemical, Oxytocin, in our body. That’s the chemical that helps build bonds, elicits empathy and cooperation. It also motivates positive reciprocal behavior. There are three types of stories that everyone can tell: stories of continuity, novelty, or transition. These are all good places to start to create a narrative. Whenever you tell a story, your audience feels something. They may forget the story that you said, or what it’s even about, but they’re never going to forget how you made them feel.  "When we hear good stories with characters, narrative, and struggles… the city of our brain lights up, all areas are ignited. " —  Natalie AlcantaraConnect with Natalie Alcantara:Instagram: https://www.instagram.com/natalieionmarketing/ LinkTree: https://linktr.ee/IONMarketingltd CONNECT WITH CHABIDAYE: Facebook: https://www.facebook.com/chabidaye.ramnath.3Instagram: https://www.instagram.com/leadandlift/Website: https://leadandlift.com/LinkedIn: https://www.linkedin.com/in/chabidayejaglalramnath/ CONNECT WITH CHABIDAYE:Facebook: https://www.facebook.com/chabidaye.ramnath.3Instagram: https://www.instagram.com/chabidaye/Website: https://leadandlift.com/LinkedIn: https://www.linkedin.com/in/chabidayejaglalramnath/  Show notes by Podcastologist: Justine Talla Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.