Summit Series 02: Ashley Cook - How to Write Powerful Sales Material that Works

About Ashley Cook: As a survivor of corporate America, Ashley Cook knew there was more to life than a cubicle. After 13 years of sales, marketing, and analytics, the winds of change finally blew. Ashley decided it was time for new beginnings.But she didn't want to abandon her experience. So, she repurposed it. Instead of partnering with major corporations, Ashley shifted into serving emerging brands and small business owners.Always a lover of a good story, Ashley now partners with mission-driven entrepreneurs. She does this through copywriting, copy coaching, and retail storytelling.Over the course of her career, Ashley has written for solopreneurs and major Fortune 500 companies. She's worked in a myriad of industries, from health and hygiene to fitness, food, and coaching. She’s developed copy for multi-million dollar brands, social media influencers, and small start-ups.In this episode, Chabidaye and Ashley discuss: Importance of creating a planWhat copywriting is and what it’s notFive steps to knocking out your copyStrategies to get your words down and out thereKey Takeaways: Copywriting is not what you learned in school; not the strict grammar, preposition or conjunctionsThe purpose of copywriting is to persuade someone to take an actionCopy can repel your ideal customer because your words may not resonate with them, or you could draw in the wrong crowdConsider these five steps the next time you write copy:  Plan, Draft, Edit, Publish, Assess" Copywriting at its heart is writing to persuade someone to take a certain action, whether that's double tap to like this post or go sign up for your free ticket here." —  Ashley CookConnect with Ashley Cook:Instagram: https://www.instagram.com/asapcopy.co/ Website: https://www.ashleycook.co/ LinkedIn: www.linkedin.com/in/ashleycookwritesCONNECT WITH CHABIDAYE:Facebook: https://www.facebook.com/chabidaye.ramnath.3Instagram: https://www.instagram.com/leadandlift/Website: https://leadandlift.com/LinkedIn: https://www.linkedin.com/in/chabidayejaglalramnath/Show notes by Podcastologist: Chabidaye Jaglal RamnathAudio production by Premier Podcast Promotions CONNECT WITH CHABIDAYE:Facebook: https://www.facebook.com/chabidaye.ramnath.3Instagram: https://www.instagram.com/chabidaye/Website: https://leadandlift.com/LinkedIn: https://www.linkedin.com/in/chabidayejaglalramnath/  Show notes by Podcastologist: Justine Talla Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.