EPISODE · Feb 10, 2026 · 15 MIN
Summits: The Good, the Bad, and the Ugly
from Before the Launch with Brenna McGowan · host Brenna McGowan
I get asked all the time about summits. “Should I host one?”“Should it be video or audio” “Are they still even worth it?” In this episode, I’m pulling back the curtain on Behind the Launch, my audio-first Voxer summit, and giving you the real talk on why I created it, what I did differently, and what I learned the hard way.This is part one of a two-part deep dive where I break down what works, what I’d never do again, and the strategic (and accidental) decisions that made all the difference.Here's what you'll hear:The wild idea that launched Behind the Launch — and why it workedWhy I ditched video and embraced a “lazy” audio solutionHow to structure your summit around your business goalsThree things you must decide before planning a summitThe sneaky-smart move I made without realizing it🎧 Listen now to start shaping your own summit or online event idea!Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!
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Summits: The Good, the Bad, and the Ugly
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