损失厌恶:为啥客户总说"我再想想"? episode artwork

EPISODE · May 5, 2026 · 20 MIN

损失厌恶:为啥客户总说"我再想想"?

from 闲得灌嘴 - 小EP系列

五一假期尾声,帆帆带来销售实战干货——损失厌恶心理学。从GUCCI的限量包到极氪001,再到小米SU7,揭秘为什么客户说"再想想"就再也没下文了。分享6大实战框架+12条实操建议,帮你把"客户会得到什么"变成"客户会失去什么",让销售话术直击人性弱点。  00:00 - 开场:五一尾声,聊聊销售必备技巧     01:30 - 什么是损失厌恶?人为啥总说"再想想"     03:00 - GUCCI实战:三万八的蛇年限量包,一句话当场成交      05:30 - 心理学原理:失去的痛感是得到快感的2.5倍      07:00 - 极氪001案例:八千置换补贴+三个月提车,算清不作为的代价     09:30 - 小米SU7案例:创始版权益六万八,稀缺性精准打击      12:00 - 【三大基础框架】政策倒计时/权益稀缺性/竞品对比损失     14:30 - 【三大进阶心法】假设成交法/家庭责任转移/竞品试驾损失     17:00 - 十二条实战建议:从高净值客户到价格敏感客户的精准打法      19:00 - 结语:销售的最高境界是让客户意识到"不买我会亏"

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