Sunbeam co-founder on how hoteliers can get to the real truth of their hotel's performance

In this episode we speak with Joe Cainey, co-founder of Sunbeam, an AI platform that helps hoteliers get useful insights by processing masses of guest feedback. We spoke about the surprising things hoteliers learn from the data, the importance of text as opposed to star ratings in making insights useful, and how customer feedback in the future will get hoteliers ever closer to the truth about their performance. This episode is sponsored by Howden, the global insurance broker that knows the hotel business inside-out. https://www.howdengroup.com/hotel-insurance