Sunil Saha — Gamification and Rewards in the Health and Wellness Space

Sunil Saha is the Co-Founder and CEO of Perkville, the leading gamification and rewards platform for the health and wellness industry. After completing his undergraduate studies in Human Biology, Sunil went on to work with companies such as Yahoo and LinkedIn in the area of product management, and learned a lot about marketing to consumers and technology. He put that knowledge to use to create Perkville in 2009, and has since grown steadily to serve a multitude of companies in the health and wellness space.   A loyalty program is a simple, low-cost way to impact club client retention and to increase revenue. Sunil explains how Perkville generates incredible levels of ROI, drives referrals while keeping costs affordable for club owners. He also shares more about how he sees referral programs evolving, how they influence consumer behavior through gamification, and his predictions for the future of the fitness industry. Tune in to find out what you can do to start seeing an immediate change in your business too!   Key Takeaways: [:51] Kelly introduces her guest for this episode - Sunil Saha. [1:28] What was Sunil's journey that led him to Perkville? [4:16] What is Perkville? [6:52] How does Sunil generate incredible levels of ROI, drive referrals and keep reward costs down? [10:49] What does the full loop of modernizing the referral process look like? [13:15] Rewards are essentially a way of influencing consumer behavior. How does gamification tie into that? [17:30] What is Sunil seeing from the world of rewards that will begin to start impacting the fitness space? [20:12] How does Sunil see rewards programs like Starbucks evolving? [21:36] Where does Sunil see the modern fitness consumer changing the landscape of the industry in the next 5 years? What is the future of the fitness industry? [23:57] What is Sunil's advice to club operators looking to make a difference in their club with immediate change? [26:41] Check out Perkville via the website and blog, and connect with Sunil on LinkedIn.   Mentioned in This Episode: ABC Financial Services Kelly Card Sunil Saha on LinkedIn Perkville Yahoo LinkedIn Xing Viadeo Monster Reid Hoffman