Sunshine, Skin Science & Sheer Grit: The Story of Abi Cleeve

In this joyful episode, host Patz chats with beauty industry powerhouse Abi Cleeve, the inspiring founder behind Ultrasun UK, SkinSense, and SBC Skincare. Abi shares her incredible journey: from discovering a game-changing sunscreen on holiday in Switzerland to cold-calling UK pharmacies via the Yellow Pages (yes, really). Her story is packed with grit, warmth and game-changing brand wisdom, from battling bad packaging to getting skincare taken seriously in the pre-SPF era.In this episode, Abi shares:Why transparency is the ultimate PR toolThe power of truly listening to your customersWhy she avoids trend-chasing in favour of real product innovationHer thoughts on influencer marketing (and what it can really do)How giving back from Uganda to UK mentorship keeps her groundedGolden Tip: "Stay absolutely true to yourself — that’s your real superpower." Brands & Organisations Mentioned:Advantage Africa (Charity partner for Ultrasun’s skin clinics in Uganda)BASF (creators of the EcoSun Pass)CEW - Cosmetic Executive Women (not-for-profit organisation with a mission to promote the contributions of women in the cosmetics industry)Peter Jones I John LewisQVC BeautyFollow Abi and her brands on:Instagram: @abicleeve | @ultrasunuk | @skinsenseuk | @sbcskincareukLinkedIn: Abi Cleeve🎁 GIVEAWAY ALERT!Our friends at Ultrasun UK are giving one lucky UK-based listener the chance to win a bundle worth £130! To enter:Follow @pgaleota and/or @prlikeaboss on InstagramShare today’s episode Reel and tag Patz🔔 Deadline: Monday 5th May 2025 at 10PM GMT. One winner will be selected at randomAre you ready to invest in yourself and your business and take your PR to the next level? I can teach you everything you need to know to become YOUR OWN PR EXPERT! Check-out the PR LIKE A BOSS! eCourse HERE✨ NEW! Pitch Template Bundle: Get Seen, Heard & Booked - Stop struggling with words, land media features fast with ready-to-use templates that help you pitch clearly and confidently. No fluff, just swipe, personalise and hit send. Your next big feature is one pitch away. [CLICK HERE]✨ Become Your Own PR Expert - Ready to level up your business and visibility? Learn exactly how to run your own PR like a pro with the PR LIKE A BOSS! eCourse. [CHECK IT OUT HERE] Hosted on Acast. See acast.com/privacy for more information.