Suntory Building an Insightful Organization with SECI Model

This provides an overview of Suntory's "insightful organization," which leverages the SECI model for knowledge creation. The SECI model outlines a four-stage process: Socialization (sharing tacit knowledge through shared experiences), Externalization (converting tacit knowledge into explicit forms like concepts or documents), Combination (merging explicit knowledge to create new knowledge), and Internalization (individuals assimilating explicit knowledge back into their tacit understanding through practice). Suntory implements this model through initiatives like on-site visits to gather consumer insights, fostering a culture of constructive feedback, creating cross-functional teams for innovation, and providing hands-on training for individual skill development. This continuous cycle of knowledge transformation enhances Suntory's ability to innovate and create value.