スーパーボウルCMのROIは？#237 - CEREAL TALK / シリアルトーク

What this episode covers

CEREAL TALKのニュースレターはこちらhttps://cerealtalk.jp/(0:00) CEREAL TALKイベントの振り返り(3:53) スーパーボウルとTaylor Swift効果(6:57) 大型CMの背景・歴史はAppleから始まる(12:25) 今年のスーパーボウルCMの30秒枠の価格(18:29) CMを出さずにカルチャーモーメントを活かす事例(23:01) スーパーボウルCMのコスト構造(27:53) ROIはあるのか？コンバージョンと将来のマーケ効率性の考え方(31:16) スーパーボウルCMに対する姿勢の違い(35:03) ブランドマーケティング vs コンバージョン(37:16) 日本としての学べるポイント(39:08) 最所さん、宮武さんが気になったCM＜おたよりフォーム＞https://forms.gle/Tgzv4y8PCTs86EcY6＜メンバー＞沼田雄二朗https://twitter.com/Numauer最所あさみhttps://twitter.com/qzqrnl宮武徹郎https://twitter.com/tmiyatake1草野美木https://twitter.com/mikikusano

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Frequently Asked Questions

How long is this episode of CEREAL TALK / シリアルトーク?

This episode is 46 minutes long.

When was this CEREAL TALK / シリアルトーク episode published?

This episode was published on February 15, 2026.

What is this episode about?

CEREAL TALKのニュースレターはこちらhttps://cerealtalk.jp/(0:00) CEREAL TALKイベントの振り返り(3:53) スーパーボウルとTaylor Swift効果(6:57) 大型CMの背景・歴史はAppleから始まる(12:25) 今年のスーパーボウルCMの30秒枠の価格(18:29) CMを出さずにカルチャーモーメントを活かす事例(23:01) スーパーボウルCMのコスト構造(27:53)...

Can I download this CEREAL TALK / シリアルトーク episode?

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