EPISODE · Apr 16, 2025 · 29 MIN
Super Allies: Josh MacKinnon on Identity, Advocacy, and Building Inclusive Communities
from My Most Authentic Life · host super allyship, LGBTQ advocate, marketing leader, content strategist, community builder, inclusion expert, DEI speaker, personal growth advocate, authentic leadership, identity and belonging, social impact storytelling, Canadian entrepreneurs, Do Good founder
Join host Fede Vargas for an honest and powerful conversation with Josh MacKinnon, founder and CEO of Do Good, a content company dedicated to authenticity and social impact. In this episode of Super Allies, Josh reflects on growing up closeted in a small town, coming out at 19, and how his view of allyship evolved through lived experience, travel, and leadership.Together, they unpack the deeper layers of super allyship. Not just standing with others in big moments, but showing up consistently, especially online and in daily life. From community to career, from Toronto to Australia to Vancouver, Josh’s story is about choosing to be visible, vocal, and values-driven.What You’ll Learn:How marginalized communities can be allies to one anotherThe impact of diverse environments on identity and empathyThe shift from in-person to digital allyship, and why both matterWhat it means to lead with realism, optimism, and compassionWhy voting is one of the most powerful acts of allyshipEpisode Highlights:[00:00] Welcome to Super Allies and the evolving meaning of allyship[02:00] Josh shares his 3 pillars of super allyship: acceptance, support, advocacy[06:00] Coming out at 19 and learning the value of support[08:00] Why marginalized groups must show up for one another[09:00] How Toronto reshaped Josh’s understanding of community[12:00] From real-world gatherings to digital support[15:00] Silent support vs. speaking up in online spaces[17:00] Collective adversity and the power of unity[20:00] Career growth, support networks, and allyship at work[22:00] Lessons from Australia, the US, and across Canada[24:00] Grounded optimism and leading through hard times[26:00] Voting as an everyday act of super allyship[27:00] Rapid fire: feeling valued, hard truths, and staying authenticAbout the Guest:Josh MacKinnon is the founder and CEO of Do Good, a content company rooted in impact, storytelling, and authenticity. With a career in marketing and communications, Josh has led teams across industries while championing values of inclusion, empathy, and advocacy. He brings a global perspective to allyship and believes in showing up through action, both in person and online.Connect with Josh:Learn more about Josh MacKinnon’s work and explore Do Good, a content company rooted in authenticity and impact:🔗 heyfamm.com/services/do-good-a-content-company My Most Authentic Life Distributed by: Genuina MediaFollow Fede Around the Web:Instagram: @mymostauthenticlife and @itsfedevargasYouTube: My Most Authentic Life ChannelWebsite: www.mymostauthenticlife.comLinkedIn: Fede Vargas and My Most Authentic Life Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
In this episode of Super Allies, host Fede Vargas speaks with Josh MacKinnon, founder of Do Good, about what it means to be a true advocate in today’s world. Josh shares his personal journey of coming out, building community, and using his platform to uplift others. His story is a reminder that real allyship is ongoing, active, and rooted in shared responsibility.
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Super Allies: Josh MacKinnon on Identity, Advocacy, and Building Inclusive Communities
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