Super Bowl 2026: “Porez na pažnju” koji brendovi rado plaćaju (i zašto) | Community Talk Ep.15

from Community Talk Podcast · host Miroslav Maslovarić i Ljubica Vukčević

Super Bowl više nije “samo utakmica” — to je najveća svetska aukcija pažnje.U ovoj epizodi pričamo o tome:- zašto brendovi ulažu milionske budžete u 30 sekundi- kako se Super Bowl pretvara u earned media mašinu (pre, tokom i posle eventa)- zašto se reklame puštaju unapred (i šta to menja u strategiji)- zašto emocija i “likeability” i dalje pobeđuju performans- šta marketari iz Srbije i regiona mogu realno da prekopiraju (a šta ne)Ako hoćeš da brend izgleda “veći nego što jeste” — ovo je epizoda za tebe.Piši u komentar: koja Super Bowl reklama ti je najbolja i zašto?Subscribe za sledeće epizode.Timeline:00:00:00 Uvod: zašto pričamo o Super Bowlu kao marketing fenomenu00:01:05 Halftime show i “event” kao medijski proizvod00:02:14 Koliko vredi pažnja: earned media i zašto brendovi ulaze u igru00:03:26 Super Bowl kao “najbolja investicija” u vidljivost (ako znaš šta radiš)00:05:37 Zašto brendovi puštaju reklame PRE eventa (i kako love attention)00:07:16 Alati i tracking: gde pratiti spotove, budžete i spend00:08:55 Ko su najveći potrošači i kako izgleda “premium” oglašavanje00:10:19 Netflix i novi igrači: ko danas kupuje najskuplji inventory00:12:30 Super Bowl vs World Cup: publika, prestiž i “premium audience”00:15:01 Šta zapravo radi dobra Super Bowl reklama (nije samo kreativnost)00:16:21 Emocija + likeability: zašto “dopadljivost” pobeđuje00:18:42 Celebrity kultura: Bad Bunny, masovni reach i “event momenti”00:19:46 Zara, luksuz i simbolika: šta znači kad pop kultura “uđe u premium”00:22:06 Elon Musk, Ryanair i attention hijack: real-time kultura kao medij00:26:10 Outdoor primer (“Ko je Marko?”): kad je bilbord zapravo digitalna kampanja00:29:35 Zaključak + šta ovo znači za naš region (i kako primeniti pametno)00:30:20 Outro / sledeće epizodePratite nas:YouTube: [https://www.youtube.com/@UCAnKSUDu9NeYG4r0--elIwg]LinkedIn: [https://www.linkedin.com/showcase/community-talk-podcast]Instagram: [https://www.instagram.com/communitytalkpodcast]Spotify: [https://podcasters.spotify.com/pod/show/community-talk-podcast]Apple Podcast: [https://podcasts.apple.com/us/podcast/community-talk-podcast/id1846596825]Linktree: [https://linktr.ee/CommunityTalkPodcast]Domaćini:Ljubica Vukčević: [https://www.linkedin.com/in/ljubicavukcevic/]Miroslav Maslovarić: [https://www.linkedin.com/in/miroslav-maslovaric/]Produkcija: Community Media [https://www.communitymedia.rs/]Videografija: Filip Mijailović [https://www.instagram.com/filipp_mijailovic/]#CommunityTalk #Marketing #BrandStrategy #Advertising #SuperBowl #AttentionEconomy #EarnedMedia #Storytelling #BrandBuilding #PerformanceMarketing #MediaBuying #DigitalMarketing #RetailMarketing #FMCG #PopCulture

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Super Bowl 2026: “Porez na pažnju” koji brendovi rado plaćaju (i zašto) | Community Talk Ep.15

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