Super Bowl 60 Was an AI Takeover and It Changes Everything

from Talk That Tech · host Trey Scott & Joseph Smith

In this episode of Talk That Tech, Trey Scott and Joseph Smith break down how Super Bowl 60 quietly became a showcase for artificial intelligence. From AI generated ads and digital production tools to algorithm driven marketing strategies, the biggest night in sports turned into a live demonstration of how AI is reshaping media, entertainment, and advertising. The hosts explain what this means for brands, creators, and traditional production teams as AI tools continue to lower costs and speed up execution. They also explore whether this signals a permanent shift in how major cultural events are produced and monetized. If Super Bowl 60 was a preview of the future, this episode connects the dots on what comes next for sports, marketing, and the creator economy. Hosted by Trey Scott (@Tech Bag Trey) and Joseph Smith #TalkThatTech #SuperBowl60 #AI #TechNews #Advertising #CreatorEconomy #ArtificialIntelligence #Podcast

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This episode is 1 hour and 57 minutes long.

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This episode was published on February 9, 2026.

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