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EPISODE · Feb 11, 2026 · 12 MIN

Super Bowl Advertising Trends, Creative Strategy, and Brand Competition

from This Week in Business

Dr. Americus Reed, II, Wharton Professor of Marketing, breaks down the strengths, themes, and competitive dynamics of this year’s Super Bowl ads, including the role of nostalgia, humor, artificial intelligence, and long-term brand storytelling. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Feb 11, 2026

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Super Bowl Advertising Trends, Creative Strategy, and Brand Competition

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