Super Bowl Commercials Review

ABC Anchor Cheri Preston talks about how advertisers will pay $267,000 per second for a :30 spot during the Super Bowl. Why, in a time when we can see all the ads ahead of time online, and when the commercials are easily viewable for weeks or months after the game itself, do companies still see value in paying on average between $8-10M for what they hope people will be the thirty seconds everyone is talking about the morning after? How much do big stars who traditionally show up in the ads make for a Super Bowl commercial, especially in the age of AI? And is that money worth it in the end?