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Super Foods or Super Fads? episode artwork

Oct 31, 2014 26 min

Super Foods or Super Fads?

from The Food Chain Hosted by BBC World Service

Kale, quinoa, chia, blueberries, all members of a group of foods that have been around for a while, but have seen a sudden surge in global popularity. These so-called super foods are touted for their health benefits, but does their popularity stem from genuine science or robust marketing? Many super foods are grown in developing countries but have seen a rising popularity among consumers in the global north. Angela Saini explores what happens to a country when the local superfood becomes a global superstar.

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This episode is 26 minutes long.

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This episode was published on October 31, 2014.

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