Super-premium drinks - The Bottom Line

What this episode covers

There has been an explosion in the number of craft ale breweries and small-scale gin distilleries in recent years. The so-called super premium alcohol sector is growing. Why are these drinks popular among consumers? Is this a passing fad or is the drinks business facing fundamental change? Evan Davis and guests discuss. Guests:Tina Warner-Keogh, partner and co-owner of Warner Edwards Gin Distillery Laura Edwards, general manager at Meantime Brewing Company and Andrew Geoghegan, global consumer planning director at Diageo

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Frequently Asked Questions

How long is this episode of The Bottom Line?

This episode is 27 minutes long.

When was this The Bottom Line episode published?

This episode was published on November 15, 2018.

What is this episode about?

There has been an explosion in the number of craft ale breweries and small-scale gin distilleries in recent years. The so-called super premium alcohol sector is growing. Why are these drinks popular among consumers? Is this a passing fad or is the...

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