Superb Founder & CEO Zaedo Musa: “To Be Successful, First Niche Down”

The pandemic has been terrible for the restaurant industry. But that hasn’t stopped tech startup Superb or its founder and CEO Zaedo Musa. Superb is a guest experience management platform that created the first OS for restaurants. Despite this being a tough time for restaurants, Superb has found great traction and is being used by restaurants worldwide. Zaedo joined mid-stage startup coach Roland Siebelink on the latest edition of the Silicon Valley Momentum Podcast. They discussed Zaedo’s history in the restaurant industry and how that experience has helped him make headway with restaurant-based software during a difficult time for the industry. How Superb improves the guest experience and drives repeat business for restaurants. Why having a brand in mind from the start is essential for startup success. Why doubling-down on their roadmap was the right move for Superb when the pandemic hit. Superb’s journey to becoming a market leader in a new category. How niching down and starting small is the right move for companies with big aspirations. Why money should not be the most important criteria in the search for investors. To know more about Superb, click here.