Supercharge Your Social Media Marketing with Hannah Acosta

Do you need help to get your groundbreaking product or service known across social media? If so, then this episode is for you. In this episode of Marketing Reimagined, Hannah Acosta shares her secrets for successful social media marketing. With over six years of experience, she has grown her department at Ugly Mug Marketing by 340%. Hannah talks about the importance of understanding the target audience and going deep into their psychology to understand their problems and how the product or service can be a solution. Furthermore, she emphasizes the need to focus on one more suitable platform for the audience and refrain from talking to everyone simultaneously as it leads to no one listening. She also highlights the importance of creating a remarkable customer experience beyond just selling a product or service.  Tune in now for invaluable insights into growing your business with social media marketing! [00:00 - 08:28] Opening Segment Introducing Hannah to the show The importance of knowing your target audience to understand their needs Focusing on platforms that your target audience is using Understanding the demographic of the people who are already shopping with you Don't try to talk to everyone; focus on specific avatars for your business Take time to do research and figure out where to hang out online [08:29 - 18:03] Helping Clients through Ugly Mug Marketing Hannah talks about the need to go beyond general demographics to understand goals, values, and other personal details Utilizing digital marketing platforms to target specific audiences Understanding where the target audience gets their news and information from [18:04 - 29:50] Bridging the Gap Between Social Media Content and Leads Creating a remarkable experience for customers is vital to successful marketing Investing upfront time to build relationships is essential Target audience data can be used to create ads on Facebook, LinkedIn, and Instagram Lead generation forms are native to social media platforms and keep users on the platform longer Autofill features using automation make it quick and easy for customers to fill out forms [29:51 - 37:14] Turn Likes, Comments, and Shares into Revenue with Ugly Mug Marketing Gauge your audience by testing various offers  Compelling offers do not mean free or discounted The importance of adapting to what your customers want Full Circle Marketing by Wayne Mullins [37:15 - 39:23] Closing Segment Connect with Hannah through the links below Final words Quotes: "When you try to talk to everybody, you end up talking to nobody." - Hannah Acosta "It's all to move people through the natural progression to take them from a stranger to a friend, to a customer, and then to an evangelist." - Hannah Acosta Connect with Hannah! LinkedIn: https://www.linkedin.com/in/hannahacosta/  Ugly Mug: www.UglyMugMarketing.com