Supercharging D2C & B2B Engagement with AI - with Lamees Butt

Lamees Butt is the SVP Of Global Alliances and Channels at Zoovu where she spearheads strategic technology partnerships and relationships. She has over 10 years of experience in shepherding digital transformation efforts and forging partnerships at companies like Mercedes-Benz UK, Salesforce, and Zoovu. In this episode, you will learn How is AI changing the ecommerce marketing landscape, particularly for D2C and B2B companies What specific AI tools or technologies are essential for modern ecommerce marketing How AI can help ecommerce businesses provide a more personalized experience for their customers How will AI in ecommerce evolve in the near future and what emerging trends should ecommerce brands be aware of How can businesses strike a balance between automated, AI-driven interactions and maintaining a human touch in customer engagement How Zoovu's clients have creatively used AI to drive engagement and increase their conversion rates For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.