Superficial appeasement, technology and sales basics
from The Shift Control Sales Podcast Hosted by Shift Control
Excuse the rant about Johnny Depp, Heard, The Jubilee and the rising cost of living as the lead into a discussion on the effective use of technology in a sales environment and the basics requirements for effective sales. Many businesses that we work with use technology sparingly across their business development efforts - others try anything once, retaining what's effective. We try and get sales teams to think about getting the customer offline as soon as possible and into a 1-2-1 engagement. For business to business sales the human interaction is as important now as it ever was. Foolish to predict the future but if technology has a place in your sales operation it needs to be imbedded into a foundation that includes the very basic sales principles and processes.
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