Superfood Soda: Building Hunu with Deyton and Breaben​ | EP188

Step into Episode 188 of On The Delo as Delo sits down with Hunu founders Deyton and Breaben to break down how two former college wide receivers turned their love of soda into a superfood sports drink built for athletes and students. From juicing in a tiny kitchen and running late-night “chemistry labs” to navigating manufacturing, testing, and regulations, they share the real story behind creating a soda that’s actually made from whole foods and designed to support recovery, immunity, and everyday performance.​From patience and integrity in formulation to the pressures of social media, money myths, and working day jobs while bootstrapping a beverage brand, this conversation goes deep on what it really takes to build something that’s good for people without cutting corners. The trio also explores earth-based healing, Irish sea moss, shifting drinking culture among Gen Z, and Hunu’s bigger mission with a Healthy Soda Act to get better options into schools and youth programs, all while keeping it fun, human, and honest. If you’re into entrepreneurship, wellness, or just want a smarter way to enjoy soda, this episode will give you both inspiration and practical perspective.​Chapter Guide (Timestamps):​(0:00 - 2:11) Freestyle Intro, Delo’s Cold Open, and Meeting the Hunu Founders​(2:12 - 4:22) College Football, Wide Receiver Room Stories, and the Spark for a Better Beverage​(4:23 - 7:28) Patience, Integrity, and Refusing to Cut Corners in Building a Whole-Food Formula​(7:29 - 10:51) From Shirt Business to CPG: Learning the Beverage Game and Naming Hunu (“Who Knew”)​(10:52 - 15:28) Regulations, Testing, Manufacturing Partners, and Funding the Brand While Working Day Jobs​(15:29 - 21:05) Money Myths, Social Media Illusions, and Attention as a Non‑Negotiable Business Pillar​(21:06 - 24:55) Superfood Sports Soda: Irish Sea Moss, Athlete Recovery, and Redefining What “Soda” Can Be​(24:56 - 32:31) Gen Z Drinking Shifts, Earth-Based Healing, and Discovering Sea Moss, Maca, and Moringa​(32:32 - 36:36) Whole-Food Eating, Fasting, Movement, and Designing a Lifestyle You Actually Enjoy​(36:37 - 43:06) Healthy Soda Act, Petitions, Distribution Dreams, Rapid-Fire Questions, and Delo’s Close​👉 If this conversation about building Hunu, rethinking soda, and leading with integrity resonated with you, hit Subscribe for more deep dives on health, business, and mindset. 💬 Drop a comment with your biggest takeaway, and share this episode with someone who’s ready to level up their lifestyle, leadership, and long-term wellness.LINKS:Connect with DELO: https://linktr.ee/iamthedeloGrab DELO’s Free eBook: https://iamthedelo.com/3f-method-bookDELO’s Preferred Business Service Partners: https://iamthedelo.com/connectEntrepreneur Community: https://www.builtdifferentcommunity.comRestaurant Resources: https://www.runningrestaurants.com/subscribe DISCOUNT CODE: DeLo2025