Supergoop!: Holly Thaggard

Episode 237 of the How I Built This with Guy Raz podcast, hosted by Guy Raz | Wondery, titled "Supergoop!: Holly Thaggard" was published on June 8, 2020 and runs 71 minutes.

June 8, 2020 ·71m · How I Built This with Guy Raz

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Summary

In 2005, the trajectory of Holly Thaggard's life completely changed when a good friend of hers was diagnosed with skin cancer. Holly realized that most people weren't taking sunscreen seriously, so she sidelined her vocation as a harpist to dive headfirst into the unfamiliar world of SPF. After a false start trying to market her sunscreen to elementary schools, Holly pivoted to retail, hiring a publicist she could barely afford. She eventually got her products into Sephora, a success that helped turn Supergoop! into a multi-million dollar brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

In 2005, the trajectory of Holly Thaggard's life completely changed when a good friend of hers was diagnosed with skin cancer. Holly realized that most people weren't taking sunscreen seriously, so she sidelined her vocation as a harpist to dive headfirst into the unfamiliar world of SPF. After a false start trying to market her sunscreen to elementary schools, Holly pivoted to retail, hiring a publicist she could barely afford. She eventually got her products into Sephora, a success that helped turn Supergoop! into a multi-million dollar brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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